By Rachel Lankester, Mutton Club editor

Beach body ready? Is it body positive or body shaming? A 2015 London Underground advertising campaign caused uproar when women resented the implication that if they didn’t look like this lady…

…they weren’t beach body ready!  So no sunbathing or swimming for rather a lot of us then!

Many saw it as example of ‘body shaming’ and it certainly caused a lot of debate. The model herself was even criticised for endorsing a whey protein weight-loss product when she herself is vegan. Meanwhile Juliette Barton signed a petition against the ads and her accompanying comment “I spent my life feeling I wasn’t good enough” was published on Twitter.  The company behind the ad, Protein World, responded  with “Why make your insecurities our problem ;)” Nice.

But many got creative:

beach body ready


beach body ready

Yellow certainly got a big look-in!

We have to admit we liked this approach to the whole beach body ready debate the best!

beach body ready

You may also want to read: 7 Easy Ways To Get Beach Body Ready Over 40

Rachel Lankester is the founder of Magnificent Midlife, author, host of the Magnificent Midlife Podcast, a midlife mentor and editor of the Mutton Club online magazine. After an initially devastating early menopause at 41, she dedicated herself to helping women vibrantly transition through the sometimes messy middle of life, helping them cope better with menopause and ageing in general, and create magnificent next chapters. She’s been featured in/on BBC Woman’s Hour, The Huffington Post, The Sunday Times, Thrive Global, Authority Magazine, The Age Buster, Woman’s Weekly, Prima Magazine, eShe, Tatler HK and Woman’s Own amongst others. She believes we just get better with age. Get her book Magnificent Midlife: Transform Your Middle Years, Menopause and Beyond which was recommended in the New York Times.

Last Updated on January 31, 2023 by Editorial Staff

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